Every year, in the weeks following the Salone del Mobile, we get the same question from owners of lofts, showrooms, and historic apartments throughout Milan: “Could my space work for the Fuorisalone?” The answer is almost always yes. The challenge, if anything, is figuring out how to get noticed by the right brands, well in advance.

What Do Brands Look for When Choosing a Venue for Design Week?

You don't need a 500-square-meter loft in Tortona to join the Fuorisalone. Every year, dozens of brands—from big names in design to emerging labels—seek out different solutions: an apartment with coffered ceilings for a more intimate presentation, a former artisan workshop with natural light for a photogenic showroom, or a Lombard courtyard for an outdoor event. In this day and age, variety is a true asset.

The requirements that really make a difference

  • Most Popular Areas: Brera, Tortona, Island, Porta Venezia, Cinque Vie
  • Notable features: high ceilings, natural light, original flooring, easy loading and unloading access
  • Availability: multiple consecutive days, including the weekend before the opening
  • Flexibility: the ability to create even invasive setups (movable walls, projections, installations)

How to Apply Through Location Milano

Submitting your space is easier than you think: all we need are a few real photos—even ones taken with a smartphone, as long as the lighting is good—the exact square footage, and information about access and availability. Our team evaluates the space, uploads it to the dedicated portfolio, and actively promotes it to brands that are already looking for locations for the Fuorisalone 2027. 

Promoting a venue for Design Week also means supporting you with the practical details: contracts, permits, schedules, and any building restrictions. We won’t leave you to figure out a brand’s brief on your own.

Do you have a space in Milan?

Write to us And tell us about your space: Location Milano It helps you submit your proposal for Fuorisalone 2027, so you can start receiving the first inquiries in the coming months, rather than in March.